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2010/02/01

Lynda.com SEO Search Engine Optimization Getting Started (1 cd)

Lynda.com SEO Search Engine Optimization Getting Started (1 cd)

In SEO: Search Engine Optimization Getting Started, author Jill Whalen explains
the importance of site rankings and why search engine optimization is necessary
for increasing web site traffic. The course covers choosing the best keywords,
performing keyword research, augmenting keywords with search friendly site
architecture, creating social media networking strategies, and measuring the
success of an SEO campaign.

Topics include:

Understanding how search engines work
Researching and selecting keywords
Adding keywords to web pages, s, and HTML markup
Writing web page content based on selected keywords
Link building
Social media marketing without spamming
Setting up Google Analytics to track conversions
Measuring search engine traffic

BUY Lynda.com SEO Search Engine Optimization Getting Started (1 cd) 20$

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