SPSS Answer Tree 3.0
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Target the right people more effectively with AnswerTree
How do you determine which customer, or citizen group, best matches your offerings or programs? What if you had a way to avoid spending a lot of money and time targeting people — and could reach results that could increase your retu on investment? Imagine if you could accurately target people and eliminate the guesswork that leads you to send offers to arbitrary groups of people on your mailing list.
AnswerTree empowers you to more efficiently target the right groups of people. Use scalable decision trees that reveal segments and predict how groups will respond to your promotions and programs. AnswerTree gives you four powerful algorithms — the widest choice of decision trees available — so you can choose the best fit for your data. AnswerTree displays models visually — so you can easily see the groups that matter. Unique, at a glance evaluation graphs enable you to act on results quickly. AnswerTrees unrivaled analytical power, scalability and impressive presentation features give you a smarter, more productive way to discover significant groups and create profiles
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