Gnomon Master Classes 2009 Music Video Post Production (1 dvd)
Ergin Kuke will discuss the methods, pipeline, budgeting and
client expectation management of 3d/post production work in
a small studio environment. Case studies on 3 music videos will
be covered: Anjulies "Boom" (MTV Music Awards Best Newcomer
Artist Video), Regina Spektors "Laughing with God" and Beyonces
"Sweet Dreams".
The music video industry is not the huge money maker it used to be.
One of the reasons they still get done is as a creative outlet and
a means to "make a name" for the studios and directors involved.
It tends to be a more freely creative environment, especially when
young musicians and bands are in play.
Budgets are tight, deadlines are very tight and managing the layers
between production houses, directors, musicians, music labels and
the post production house is a risky business. How to actually get
the job, what creative input does the post production company have,
budgeting of time and money, managing client expectations, pipelines
and delivery methods.
Ergin will go over 3 case studies and explain how a 3 5 man studio
finished 6 music videos in 2 and a half months. Results are sometimes
great and sometimes less than great. Successes and shortcomings will
be analyzed in an attempt to share the experiences and what was
leaed from them.
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